Social Media Coordinator

Nemacolin Woodlands Resort   Farmington, PA   Full-time     Advertising / Marketing / Public Relations
Posted on March 4, 2024
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Here at Nemacolin, our associates know to “Expect the Unexpected” – You have come across the career opportunity where entertainment and excitement are the job description. This position must be committed to making every experience memorable all while having fun and relishing the incredible atmosphere of the resort.

Social Media Coordinator plays a crucial role in managing and enhancing the online presence of a high-end hotel through various social media platforms. They assist with database maintenance, departmental projects, website edits, and resort promotions, as needed.

(The following statements are intended as general illustrations of the work in this job class and are not all-inclusive for this position.)

1. Content Creation and Curation:
• Coordinate with brand team to develop engaging and visually appealing content that showcases the luxury aspects of the hotel and its experiences.
• Curate content that aligns with the hotel's brand image and resonates with the target audience.
2. Social Media Strategy:
• Plan and execute a comprehensive social media strategy to increase brand awareness and engagement.
• Stay updated on industry trends and competitor activities to ensure the hotel remains competitive.
3. Platform Management:
• Manage and maintain the hotel's account presence on various social media platforms such as Instagram, Facebook, X, LinkedIn, and YouTube.
• Optimize profiles for each platform and tailor content accordingly.
4. Community Engagement:
• Foster and grow an online community by coordinating with social media agency monitoring team to respond to comments, messages, and mentions promptly and in a professional manner.
• Encourage user-generated content and customer reviews to enhance the hotel's reputation.
5. Collaborations and Partnerships:
• Identify and vet collaborations with influencers, bloggers, and other relevant partners to expand the hotel's reach.
• Coordinate and execute social media campaigns in collaboration with other departments.
6. Analytics and Reporting:
• Utilize analytics tools to track the performance of social media campaigns and adjust strategies accordingly.
• Provide regular reports on key metrics and insights to measure the effectiveness of the social media efforts.
7. Event Coverage:
• Coordinate coverage of events, promotions, and special occasions happening at the hotel through social media channels.
• Create anticipation and excitement around upcoming events through strategic social media promotion.
9. Brand Consistency:
• Ensure consistency in messaging, branding, and tone of voice across all social media channels.
• Uphold the luxury image and reputation of the hotel in all online communications.
• Assist the marketing team with proofing various collateral pieces.
10. Stay Informed:
• Stay updated on social media trends, tools, and best practices to continually improve the hotel's online presence.
• Attend industry conferences and workshops to network and gain insights into the latest trends.

This role requires a combination of creativity, copy writing, photography/communication skills, and a strong understanding of the luxury hospitality industry. The Social Media Coordinator should be able to align the hotel's online presence with its overall brand strategy while staying responsive to online conversations and trends. Assists and supports with the gathering, creation, execution and follow-through of marketing tasks, collateral, projects, and events as necessary to maintain consistency and efficiency for the resort. This job description cannot possibly include a complete comprehensive listing of all the activities, duties or responsibilities that may be require by the organization and/or members of management. It reflects management’s assignment of essential functions, but it does not prescribe or restrict the additional tasks that may be required.

(Keywords: Marketing, Social Media Coordinator, Social Media, Digital Marketing, Uniontown, Pennsylvania, Morgantown, West Virginia, Hospitality)