SOCIAL MEDIA MARKETING MANAGER
Department Admissions Marketing
Commitment to Mission
This job carries with it the obligation to uphold the Mission of Pittsburgh Technical College (PTC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, diversity, integrity, leadership, stewardship, respect and accountability to PTC students and employees is essential.
Pittsburgh Technical College is a private, non-profit and regionally accredited institution committed to higher education excellence and focused on academic and professional success. Located in Western Pennsylvania since 1946, PTC awards associate and bachelor’s degrees and certificates in these areas: Business, Criminal Justice, Culinary Arts, Hospitality, Design and Engineering Technology, Healthcare, Nursing, Information Systems and Technology, Trades Technology, and Energy and Electronics Technology. The PTC college experience is empowering and culminates in internships and clinical rotations for on-campus, degree-seeking students.
Purpose of Job
PURPOSE AND SCOPE:
Pittsburgh Technical College is looking for an experienced social media manager with a proven track record of results to develop and execute our social platforms with content, campaigns, and other engagement techniques that are strategic, engaging, creative – and measurable. We envision this role as an ear-to-the-ground, roving reporter to enlighten, inform, delight, and support current and prospective students and their families to explore all that PTC has to offer, from opportunities to outcomes. The incumbent will have substantial experience in planning, organizing resources, establishing priorities, and launching creative and imaginative social campaigns, including contests and other strategies that drive user engagement. In addition, demonstrated knowledge of using social media to represent the brand voice of an education institution, company, or organization, including day-to-day community management is required.
Minimum Associate’s degree in related field with at least two years demonstrated progressive experience in social media, professional communications, or other relevant experience.
Degree in communications, marketing, journalism, or a related field or at least four years demonstrated progressive experience in social media, professional communications, or other relevant experience.
A minimum of four years of professional communications experience; a minimum of two years immersed in social media, preferably in a higher education environment; will consider internships or other relevant experience.
ESSENTIAL JOB FUNCTIONS:
- Lead the day-to-day management of PTC’s social media channels for prospective students and their families, alumni, advancement office, and the Office of the President. Platforms include Instagram, Facebook, Twitter, Snapchat, LinkedIn, and YouTube.
- Regularly track and report on online activity data with strategies and tactics to drive better engagement, based on your analysis and insights. Sprout Social and Tableau experience preferred.
- Maintain the content calendar, tracking project status, and ensuring deadlines are met
- Collaborate with marketing team members, agency partners, and academic and administrative departments to button up the details on the stories you’ll identify and tell in a compelling way
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Other Job Information
Must pass a criminal background check before starting position.
DIVERSITY, EQUITY & INCLUSION STATEMENT:
PTC is committed to hiring talented and qualified individuals with diverse backgrounds for all positions. PTC believes that the gathering and celebration of unique experiences, qualities, and cultures enriches the workplace. Our mission is to champion a community of diversity, equity, inclusion, and belonging in a spirit of civility.
Pittsburgh Technical College (PTC) is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, disability, age, sexual orientation, gender identity, national origin, or veteran status. In accordance with the Americans with Disabilities Act (ADA), PTC does not discriminate against applicants, employees, or students with qualifying disabilities. PTC will provide reasonable accommodation when requested by a qualified applicant or employee with a disability. To request reasonable accommodation, please email firstname.lastname@example.org
Typical hours are Monday through Friday – 8:00 am – 5:00 pm. (Attendance at special events such as graduation, orientation, open house, the first day of class, and other events may occur in the evening or on weekends).
- Equipment used includes desktop or laptop with Microsoft Windows environment, calculator, phone, and other general office equipment
- Interface with internal and external contacts as needed to carry out the functions of the position
- Work generally performed in a climate-controlled office with minimal exposure to safety hazards
Starting Pay Rate Competitive salary
Job Category Staff
Full Time/Part Time Full Time
Posting Number S079P
Job Open Date 08/26/2021
Job Close Date
Open Until Filled Yes
Special Instructions Summary
SPECIAL INSTRUCTIONS: Please include your minimum salary expectations in your cover letter.